The most important insight that a business person can have is to separate personal assumptions and biases from what he or she is doing with the business.

This distinction relates to the one that has been made famous by Michael Gerber's book, The E-Myth, that most business persons just work "in" their businesses and not "on" their businesses

The Human Factor

It is not money; it is not the economy; it is not fate. It is your personality and your personal performance habits!

The personalities of small business operators usually interfere with the requirements for effective, profitable enterprises. That is the root cause of more than 80% of new businesses failing within five years.

The Business

The best businesses must integrate:

(1) personal development and performance,
(2) production of products/services and
(3) effective business development.

Entrepreneurs tend to focus on (2), while ignoring (1) and (3). By not working on (1) and (2) their business is very likely to fail and their personal lives often involve much misery.

Micro Business Growth and its partners pay attention to all eight components of successful business development and execution.

Contact us for further information and if you want to work with our group.